A story rooted in the past, focused on the future
The goal of the creator of Wise Grus was to present rakija on foreign markets and make it recognizable far beyond our borders. To popularize rakija internationally, an international name was chosen: Wise Grus – which translates to ‘wise crane.’ Magical, long-lived, mysterious, everything that a crane represents. Traditional, full of character, domestic, everything that a rakija should be. Elegant, balanced, and remarkable, everything that a brand can be – Wise Grus.